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Mediascope is a comprehensive media consumption study covering the Croatian Market and NEOS is responsible for the data analysis and visualization for the final report.
NEOS’ team of data analysts is using Tableau software to compile the report. With it, they hope to gain a deeper understanding of results of the study and find new insights thus enriching the final report.
The study is in its last stage and the final report is being prepared for distribution. The report providing Croatian media market overview and media consumption habits is targeted at the media professionals – marketing and media agencies, big advertisers, trade associations and media companies.
Tableau was chosen as the most suitable software as it is used both for data analysis and creating visualizations for the final report. Also, advanced visualization capabilities of software have already proved valuable in discovering new market insights.
Results of the study will be available in a short time.